Process

Issue: A leading education services provider fell in the bottom quartile of marketing and sales performance relative to its industry peers despite having one of the largest marketing and sales budgets in the industry.

Resolution: Our analysis of the company's marketing and admissions process revealed that the company did not sufficiently link the critical activities in the marketing and admissions process. Among multiple corrective actions, we identified and implemented recommendations to mitigate "controllable" breakage during operational hand-offs which resulted in an almost 30% improvement in the company's costs and a 16% improvement in student starts.